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Serena, Drake, and the Super Bowl
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Serena, Drake, and the Super Bowl

The backstory on Serena Williams' backup dancing for Kendrick Lamar's halftime show.

Ben Rothenberg's avatar
Ben Rothenberg
Feb 10, 2025
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I was greatly enjoying watching the Philadelphia Eagles—of whom I am a devoted fairweather fan1—dominate Super Bowl LIX when my phone lit up.

Was that Serena?

Indeed it was!

Seeing Serena Williams popping up during a Super Bowl isn’t surprising; two years ago Serena was in ads for two different alcohol brands—Remy Martin and Michelob Ultra—before the firs…

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